Part Two: Creating & Repurposing Content to Save Time
Now that you know a bit about the eight learning styles, you can use them to create & repurpose your weekly content so it lands on more people, attracts high level leads, and converts your DREAM clients!
Let’s dig into the nuts & bolts of how I create ALL of my weekly content in no more than 1-3 hours, depending on my topic & training length, each week. This process will actually save you time AND allow you to maintain a certain level of social media omnipresence.
Start by creating your notes for your live session. I seriously just use Google docs, so we’re not trying to be fancy or complicated at all here.
These can be used as the bullet points in your visual presentation if you create one, which I recommend unless you’re going to be demonstrating how to do something in real-time.
They can also easily be fleshed out & turned into an outline for a blog article. Although, my notes tend to be fleshy enough to be used as an outline without having to add too much, so I basically do that all at once.
I’m all about that mass bird murder with one single stone.
You will also want to take pieces of your notes out to create visual recaps of your livestream, as well as to create your other supporting content for the week, which I’ll show you a little later.
Stop. Canva Time!
Next, I go to Canva.com (referral link) and create my visual presentation from a template I created once & reuse to save time.
If you don’t have an account, you can sign up for free. There are some advantages to having a paid account, but you can certainly start with a free one.
If this is your first time, you’ll have to create your presentation from scratch (kinda), but you’ll be able to reuse it each time after. Search “presentation” to get started with all kinds of pre-made templates. Find the one that fits your brand best.
Once you’ve created your template, simply make a copy of it to plug in your new content each time.
Rename your copy accordingly, and begin editing your cover page.
While I’m pasting my bullet points into my presentation, I search for cost free, royalty free images on one of the free stock image sites, like pixabay.com, pexels.com, unsplash.com, or sometimes gratisography.com if I’m looking for images on the quirkier side.
You can also gather screenshots if that makes more sense for your topic & presentation, as shown throughout this article.
Images that illustrate the point you’re making help the more visual learners in your audience to absorb the information better.
Now, simply edit each of your slides. You can always duplicate & edit a slide if there aren’t enough for your current presentation in your template, or, alternatively, you can delete any excess slides that you don’t need.
Switch out the background image on your cover slide if necessary, edit your title & subtitle appropriately, start pasting in your headings & bullet points on each slide, and replace or add images accordingly.
When finished, download your whole presentation as a PDF so you can also offer your slides as a lead magnet &/or as an incentive for your audience to show up live and stay through the end of your session.
While on Canva
Next, create some of your repurposed content while you’re still on Canva. I like to create branded visual recaps of each livestream to post afterward to encourage people who didn’t watch live to catch a replay.
I post them in the group with a link to the video I just ended in the first comment, on my personal & business Facebook pages with a CTA to join the group & a link in the first comment, on Instagram, & I’m just getting started on Pinterest at the time of this article.
I also share them on LinkedIn sometimes, but in full transparency, I have a real block with that platform. I’m not sure I’ll ever really utilize it fully, but I digress.
Next, I create any other branded visual posts I plan to share throughout the week as my value content that supports that week’s livestream.
Sometimes, I just use images from my presentation and post sort of short-form blog-type posts on the platforms that support that type of content, like Facebook & Instagram.
More on Repurposing a Livestream
Finally, I’ll write a blog post using the outline I created from my presentation notes, and the images I curated (or created) for my slides. If I didn’t create a presentation because I was doing a demo or a rare, full-on, face-to-camera session, this is where I’ll curate or create my images.
You don’t have to have a website for this either. You can use something like medium.com, or even Facebook if need be as you can actually create long-form posts there. You just want to get your content in front of your audience in another format.
Why write a blog post?
- Linguistic learners prefer to read their content.
- Sometimes your audience won’t have time to watch the training.
- Some people like to have access to both so they can really absorb the lesson (this is me).
- Blog posts can then be shared in your group, on your personal profile & business page, on LinkedIn & Twitter, etc.
- Other people can share your blog articles on their own social profiles.
- You can reach people who aren’t in your Facebook group (or wherever you host your videos).
- Increase your brand awareness, exposure, authority, “know, like, & trust,” etc.
- You can link to your group (or other container) throughout your article for those who haven’t joined yet & want to watch the accompanying video.
- You can capture emails by linking to the PDF lead magnet you made out of your presentation slides in your article.
- If you do have your own website, blog articles are good for it in multiple ways, so start posting on your blog!
Now, you can pull small pieces of your blog article out to use as “short-form posts” across your social media platforms or to place on the branded visual post templates you created on Canva.
Use these short-form posts throughout the rest of the week on Facebook (group, personal page, biz page), LinkedIn, Twitter (if they’re very short – 280 characters), and Instagram (with a visual or carousel of visuals from your presentation).
Branded visual posts can also be uploaded to Instagram, Pinterest, & other platforms. You should send your email list 3-5 emails per week using your repurposed content, too.
Another way to gain exposure is to upload your livestreams to YouTube and link to your group or other hub in the description of each video. You really want to grow the hub you’ve chosen to nurture & activate your audience, whatever it may be.
If your sessions are less than 30 minutes, you can also upload them to IGTV, and you can upload them to LinkedIn as well, if they’re under 10 minutes. (Or you can take a short clip out to share on LinkedIn with a CTA to go wherever they can watch the full video.)
These methods will massively increase your reach and drive traffic to your group or container since there will always be people who want to watch you and ask questions live.
You don’t have to use all of these suggestions, but see how simple this can be?
You’re literally just posting the same content, so it doesn’t take you any more time, but you’re able to stay on your dream clients’ radar across multiple platforms.
My recommendation is always to pick a hub to start with, like your Facebook group, master that platform along with one secondary channel that you feel comfortable with because we never want ALL of our eggs in one basket.
Then, once you feel ready, start adding more platforms.
And that’s how you’ll consistently build up a presence that eventually lets you look like you’re literally everywhere all at once, with very minimal effort, but using all eight learning styles to be sure your content hits.
Your video itself hits all eight, then your repurposed content will be more specific to certain types of learners, but your entire audience will be seeing it & nurtured by it.
What do you think? Can you do this for your business? Please feel free to reach out if you have any questions or need help.
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Pragmatic dreamer & founder of d6Collab; online business strategist, coach, & mentor; web designer & front-end developer; WordPress expert; & hurricane in general, known as elle. I empower YOU to build, grow, & SCALE your business using the simplest, most effective & aligned methods, so you can create the time & financial freedom you need to change the world!