In 4 Simple Steps
Superpowers are what massive impacts, empires, & legacies are built on, which is why it’s so important for any heart-centered, mission-driven coach, mentor, consultant, course creator, expert, influencer, creative &/or service-based entrepreneur to find theirs.
And here’s your guide on exactly how to do it!
But what is a superpower?
Simply put, your unique superpower consists of a combination of things that make you who you are & set you apart from everyone else. It’s basically everything about you from your personality, beliefs, & values to your skill set, toolset, & mindset, combined with your unique perspective, experiences, & all of the aspects of you that cannot be duplicated because they are authentic to you.
Your superpower is exclusive to YOU.
You’ll never again worry that your niche is too saturated once you find your superpower because YOU actually BECOME your niche at that point, which puts you in a league of your own & renders your competition entirely irrelevant.
Don’t assume other people already know what you know, because that’s rarely the case. In fact, when something comes easily to us, we’re more likely to automatically think everyone else knows it or can do it, too.
But we all have our own strengths & weaknesses, and you have experiences & uncommon knowledge that other people don’t have, want to learn from, and most importantly, will PAY you for!
What if you don’t have a superpower?
First, that’s not a thing. I promise you.
If you think you don’t have one, I’m going to challenge you to really look within & contemplate the following:
- What special skills set you apart?
- What knowledge do you have that gives you a competitive edge?
- What do you bring to the table that no one else can offer in the same way?
- What experiences do you have that give you a different perspective than others in your industry, field, or niche?
These will help you start to uncover your superpower, and learning how to use it gives you a colossal competitive edge that will catapult you to success far more quickly because your competition becomes irrelevant. You are THE ONE your ideal, PREMIUM clients want to work with! (Read on for an exercise you can do on your own to reveal your superpower.)
However, sometimes it can take a little while to hone in on your true, unique superpower, and that’s okay!
Or it may shift over time. We’re all learning, growing, & evolving, so it makes sense that you may start off thinking your superpower is one thing, but through working with more clients, you discover it’s really something else.
For instance, I used to say mine was simplifying & streamlining tech, but through working with my clients & creating content for my audience, I’ve come to realize that it’s literally just everything.
I have a talent for cutting through the noise & distilling concepts to extract the most important components, then explaining them in a really accessible way. That’s MY superpower in a nutshell.
Many birds, one stone…
Or, perhaps in one word, my superpower is “efficiency” (to the extreme). It doesn’t sound all that sexy when I put it that way, but that’s what it boils down to. I’m extraordinarily efficient & am always innovating new methods for myself, my clients, & my audience to become even more efficient.
This is what makes me particularly suited for creating high-performance, no-bullshit systems & processes that accelerate results by focusing on only the needle-moving activities that provide the fastest path to revenue, feedback, offer validation, adaptation, innovation, & iteration.
Most recently, I created a system that enables my clients to launch their offers within 30-60 days of starting our work together, by removing all of the unnecessary tech & fluff so they can focus on their audience & their offer. (Stay tuned for the public unveiling of my simple 5-step framework coming soon!)
Finding my superpower has been the most profound, game-changing piece for me so far because without it, I never would have uncovered the ULTIMATE transformation that I can provide & my dream clients are longing for, therefore, willing to pay a premium price to achieve!
And, straight-up, without an ultimate transformation, you don’t have an offer.
It all starts with the ultimate transformation you guide your dream clients to, & finding that starts with uncovering your superpower!
You can’t skip these steps or your messaging won’t land, and if your messaging doesn’t land, you won’t make sales, even if you’re paying for ads.
Paying for ads doesn’t guarantee sales. Creating content that speaks directly to high level leads & premium clients does. Your copy still has to land on someone to convert them, which is why I recommend you don’t throw money at ads before you are making sales organically.
You MUST dial in your messaging before you pay for ads. Full stop.
Are you ready to discover YOUR unique superpower now?
Use these 4 simple steps:
First, you’re going to create 3 “lists,” then the fourth step is to evaluate them together to find your superpower. Do this in whatever way makes the most sense to you. (i.e. Written bullet points, side-by-side list comparison, post-it notes, a venn diagram, vision board, etc.)
Think about what you love to do & brainstorm a list. What lights you up & makes you want to jump out of bed in the morning? If your calendar was fully booked with dream activities, what would it look like? This is your first list. Don’t judge yourself; just brainstorm.
Brainstorm a second list of all of the things you’re really good at. These don’t necessarily have to be things that you love to do, though. What are your strongest skills & aptitudes – whether you love them or not? Create a new list. You are bound to have some important overlaps between the two!
Your third list is all about what your niche, industry, &/or the world needs right now that you can provide. Where can you be of service? Brainstorm another list of all the ways you can use what overlapped for you in steps one & two to fill a need or bridge a gap.
Review your 3 lists & evaluate what overlaps on all of them. Think about what you can actually be paid for. Ask yourself:
- Is there a market for this?
- Are people looking for this?
And this is where you’ll find what ONLY YOU can do for your market (somewhere in the middle of your venn diagram, so to speak): YOUR SUPERPOWER!
So here’s my superpower when it’s all said & done:
I empower coaches, consultants, experts, influencers, & creative &/or service-based entrepreneurs to launch & scale quickly using the fastest, simplest, most aligned methods possible for them, so they immediately start experiencing little wins that lead to the ultimate transformation of creating the time & financial freedom they need to accomplish their greatest missions in life!
(If you need this in your business right now, please feel free to apply for your FREE Clarity Call & I’ll help you get unstuck!)
And your own unique superpower gives you your “competitive edge”!
But there’s even more to it than that.
There are less tangible elements that you don’t need to write down or really even think about because it’s just who you authentically are as a person.
So if there’s a fifth step, here it is: BE YOURSELF. For real, though.
Your superpower also consists of your individual story, your personality & character traits, your experiences, your spirituality, your perspective, the way you view what you teach or coach, how you explain & teach, etc.
This is how & when you actually eliminate your competition.
Be authentic & true to what you love, what you’re good at, & who you are as a human being, and you will reveal your unique superpower, actually be synonymous with your niche, & become unstoppable!
But I’m not talking about a curated self that makes you seem relatable with selected flaws & quirkiness on display.
I mean YOU.
The REAL you.
The you that your best friend sees when you’re just hanging out.
The you that your family knows & loves.
It’s not enough anymore to be an “untouchable” all-knowing guru with purposely marketed flaws that make you appear more down to earth, but in an acceptable way.
People are smarter than that & they’re over this fake authenticity we’ve been seeing so much in the coaching industry. They want to see the REAL you. Imperfections & all.
Because they’re imperfect & they need to be able to relate with you to trust you.
So don’t be afraid to repel the wrong people by being your whole self. That’s what you WANT to happen.
You don’t want to work with EVERYONE.
You CAN’T work with everyone.
You only want to work with your DREAM clients & not everyone is going to fall into that category. Not by a long shot. (You can check out my simple steps for identifying your REAL ideal, PREMIUM clients here if you’re still struggling with your ICA. Spoiler alert: you can officially throw it out!)
So don’t be scared that your authentic self will repel someone. Count on it & be grateful for it.
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I hope this article is helpful. I did a free video training on all of this inside my Facebook group – SCALE Mastermind for Coaches, Consultants, & Experts – if you enjoy that format.
I also go live there every Monday with training sessions that help you gain clarity, consistency, & confidence, attract high level leads like a magnet, & convert your DREAM clients. Plus, I lead FREE group mastermind sessions there every Thursday for coaching around that Monday’s topic…
Oh yeah. And did I mention I’m documenting my entire journey from here to 7+ figures & starting a foundation that empowers other domestic violence & abuse survivors to get healthy in every way, then build their own thriving businesses & legacies!?
It’s all going down inside this group every single day.
I promise it’s like no other free Facebook group you’re in right now, so join us to get all this insane value & more!
And, as always, please feel free to give me a holler if you have any questions about this or anything else.
Pragmatic dreamer & founder of d6Collab; holistic business strategist, coach, & mentor; web designer & front-end developer; WordPress expert; & hurricane in general, known as elle. I empower YOU to build, grow, & SCALE your business using the simplest, fastest, most effective & aligned methods, so you can rapidly create the time & financial freedom you need to change the world!