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Use the 8 Learning Styles to Create & Repurpose Juicy Content in Less Time

elle · October 23, 2020 ·

Part Two: Creating & Repurposing Content to Save Time

Now that you know a bit about the eight learning styles, you can use them to create & repurpose your weekly content so it lands on more people, attracts high level leads, and converts your DREAM clients!

Let’s dig into the nuts & bolts of how I create ALL of my weekly content in no more than 1-3 hours, depending on my topic & training length, each week. This process will actually save you time AND allow you to maintain a certain level of social media omnipresence.

Key Notes 

Start by creating your notes for your live session. I seriously just use Google docs, so we’re not trying to be fancy or complicated at all here.

These can be used as the bullet points in your visual presentation if you create one, which I recommend unless you’re going to be demonstrating how to do something in real-time.

They can also easily be fleshed out & turned into an outline for a blog article. Although, my notes tend to be fleshy enough to be used as an outline without having to add too much, so I basically do that all at once. 

I’m all about that mass bird murder with one single stone.

You will also want to take pieces of your notes out to create visual recaps of your livestream, as well as to create your other supporting content for the week, which I’ll show you a little later.

Stop. Canva Time! 

Next, I go to Canva.com (referral link) and create my visual presentation from a template I created once & reuse to save time.

If you don’t have an account, you can sign up for free. There are some advantages to having a paid account, but you can certainly start with a free one.

If this is your first time, you’ll have to create your presentation from scratch (kinda), but you’ll be able to reuse it each time after. Search “presentation” to get started with all kinds of pre-made templates. Find the one that fits your brand best.

Once you’ve created your template, simply make a copy of it to plug in your new content each time. 

Rename your copy accordingly, and begin editing your cover page. 

Image Search 

While I’m pasting my bullet points into my presentation, I search for cost free, royalty free images on one of the free stock image sites, like pixabay.com, pexels.com, unsplash.com, or sometimes gratisography.com if I’m looking for images on the quirkier side. 

You can also gather screenshots if that makes more sense for your topic & presentation, as shown throughout this article.

Images that illustrate the point you’re making help the more visual learners in your audience to absorb the information better.

Edit Accordingly 

Now, simply edit each of your slides. You can always duplicate & edit a slide if there aren’t enough for your current presentation in your template, or, alternatively, you can delete any excess slides that you don’t need.

Switch out the background image on your cover slide if necessary, edit your title & subtitle appropriately, start pasting in your headings & bullet points on each slide, and replace or add images accordingly.

When finished, download your whole presentation as a PDF so you can also offer your slides as a lead magnet &/or as an incentive for your audience to show up live and stay through the end of your session.

While on Canva 

Next, create some of your repurposed content while you’re still on Canva. I like to create branded visual recaps of each livestream to post afterward to encourage people who didn’t watch live to catch a replay.

I post them in the group with a link to the video I just ended in the first comment, on my personal & business Facebook pages with a CTA to join the group & a link in the first comment, on Instagram, & I’m just getting started on Pinterest at the time of this article. 

I also share them on LinkedIn sometimes, but in full transparency, I have a real block with that platform. I’m not sure I’ll ever really utilize it fully, but I digress.

Next, I create any other branded visual posts I plan to share throughout the week as my value content that supports that week’s livestream.

Sometimes, I just use images from my presentation and post sort of short-form blog-type posts on the platforms that support that type of content, like Facebook & Instagram.

More on Repurposing a Livestream 

Finally, I’ll write a blog post using the outline I created from my presentation notes, and the images I curated (or created) for my slides. If I didn’t create a presentation because I was doing a demo or a rare, full-on, face-to-camera session, this is where I’ll curate or create my images.

You don’t have to have a website for this either. You can use something like medium.com, or even Facebook if need be as you can actually create long-form posts there. You just want to get your content in front of your audience in another format.

Why write a blog post?

  • Linguistic learners prefer to read their content.
  • Sometimes your audience won’t have time to watch the training.
  • Some people like to have access to both so they can really absorb the lesson (this is me).
  • Blog posts can then be shared in your group, on your personal profile & business page, on LinkedIn & Twitter, etc.
  • Other people can share your blog articles on their own social profiles.
  • You can reach people who aren’t in your Facebook group (or wherever you host your videos).
  • Increase your brand awareness, exposure, authority, “know, like, & trust,” etc.
  • You can link to your group (or other container) throughout your article for those who haven’t joined yet & want to watch the accompanying video.
  • You can capture emails by linking to the PDF lead magnet you made out of your presentation slides in your article.
  • If you do have your own website, blog articles are good for it in multiple ways, so start posting on your blog!

Now, you can pull small pieces of your blog article out to use as “short-form posts” across your social media platforms or to place on the branded visual post templates you created on Canva.

Use these short-form posts throughout the rest of the week on Facebook (group, personal page, biz page), LinkedIn, Twitter (if they’re very short – 280 characters), and Instagram (with a visual or carousel of visuals from your presentation).

Branded visual posts can also be uploaded to Instagram, Pinterest, & other platforms. You should send your email list 3-5 emails per week using your repurposed content, too.

Another way to gain exposure is to upload your livestreams to YouTube and link to your group or other hub in the description of each video. You really want to grow the hub you’ve chosen to nurture & activate your audience, whatever it may be.

If your sessions are less than 30 minutes, you can also upload them to IGTV, and you can upload them to LinkedIn as well, if they’re under 10 minutes. (Or you can take a short clip out to share on LinkedIn with a CTA to go wherever they can watch the full video.)

These methods will massively increase your reach and drive traffic to your group or container since there will always be people who want to watch you and ask questions live.

You don’t have to use all of these suggestions, but see how simple this can be?

You’re literally just posting the same content, so it doesn’t take you any more time, but you’re able to stay on your dream clients’ radar across multiple platforms.

My recommendation is always to pick a hub to start with, like your Facebook group, master that platform along with one secondary channel that you feel comfortable with because we never want ALL of our eggs in one basket.

Then, once you feel ready, start adding more platforms. 

And that’s how you’ll consistently build up a presence that eventually lets you look like you’re literally everywhere all at once, with very minimal effort, but using all eight learning styles to be sure your content hits.

Your video itself hits all eight, then your repurposed content will be more specific to certain types of learners, but your entire audience will be seeing it & nurtured by it.

What do you think? Can you do this for your business? Please feel free to reach out if you have any questions or need help.

You can also join my free Facebook group for live training & mastermind sessions each week, along with an insane amount of support!

If you’re ready to go from unknown to unstoppable in just 30-60 days, please apply for a spot in my exclusive, FREE masterclass on November 20, 2020! 

SCALE to Freedom will not just teach you how to use my simple, signature 5-step framework, but you’ll actually leave the training with an actionable & aligned magnetic marketing plan you can implement in YOUR business right away!!!

But spots are limited, so please apply now if you want in on this transformational session like no other free masterclass you’ve ever experienced before. Promise! 

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elle

Pragmatic dreamer & founder of d6Collab; online business strategist, coach, & mentor; web designer & front-end developer; WordPress expert; & hurricane in general, known as elle. I empower YOU to build, grow, & SCALE your business using the simplest, most effective & aligned methods, so you can create the time & financial freedom you need to change the world!

elle.d6collab.com/

Use the 8 Learning Styles to Create & Repurpose Juicy Content in Less Time

elle · October 20, 2020 ·

Part One: Understanding the Learning Styles

Understanding the eight Learning Styles makes you a better coach & mentor. Point blank.

Now, to be fair, we all use a combination of them, but we tend to lean on one or two the most. Knowing which ones we gravitate toward can help us incorporate content that caters to the learning styles we don’t use as frequently, which means we are now communicating with people we don’t usually reach.

Do you know what your most dominant learning style is? If not, you can take my handy-dandy quiz to find out! (But read this first.)

When you create content specifically for each learning style, you create content that has a better chance of landing, attracting, & converting your dream clients because it has the ability to resonate with so many different people, simply because you’re applying varying formats.

But what’s cool about it is that it doesn’t actually take any more time to do it this way. In fact, it SAVES you time because all you have to do is repurpose one piece of content! (Part two of this article will be out on Friday, and it’ll walk you through my entire process for doing this in about an hour or two each week.)

And the bonus is that seeing the same information throughout the week, but in different configurations, helps everyone absorb it more fully, so never be afraid of “repeating” yourself. Look at it as reiterating and reinforcing the lesson.

So without further ado, let’s dig into each of the eight types of learners, so you can start accommodating them with your content.

Auditory & Musical Learners

Auditory or Musical Learners

Also known as aural learners, they like to hear solutions & examples explained aloud to help them grasp concepts more fully, and are able to work through complex problems by talking out loud.

They usually gravitate toward music & group learning as a way to process information, associate certain music with various emotions & memories, and have a good sense of pitch &/or rhythm. They also enjoy listening to music in the background while learning & working.

As a general rule, they are skilled at oral presentations & public speaking. 

This is the most difficult learning style to implement in a traditional educational setting because these learners respond better when given practical musical lessons or incorporating musical elements into other types of lessons.

To increase their success, offer them podcast-style audio training sessions and supplement them with reading material & exercises they can do aloud on their own, so they can hear the solutions. 

Video content is also effective as they can listen without watching if that’s what they prefer. They may also benefit from immediately relaying what they just learned to someone else vocally.

Linguistic & Verbal Learners

Linguistic or Verbal Learners

Those with this learning style learn best through the words they see & hear. They also love & excel in both written & spoken language.

Like the auditory learner, they like reading content out loud or having someone explain it to them verbally so they can process it. Linguistic learners flourish in reading & writing activities, ask questions, and have an excellent verbal expression.

They are often gifted at learning new languages, and have large vocabularies because they genuinely enjoy learning new words. They also tend to dislike silence and enjoy participating in study groups.

To increase their success, create “handouts” or visual aids you can share with them that summarize the key points in your presentation using clear keywords. Written instructions & exercises are ideal for these types of learners. 

Kinesthetic & Physical Learners 

Kinesthetic or Physical Learners

People with this learning style are very hands-on learners who prefer to physically engage with the materials of the subject matter and learn best by actually doing. They generally enjoy activities such as jigsaw puzzles & making models.

They also have high levels of energy, tend to be very animated, and are likely to be excellent at interpreting gestures. They also notice & appreciate the physical world, such as textures & patterns.

Their deep appreciation for exploration means they don’t mind getting their hands dirty to gain some knowledge or learn a new skill. 

Those with this learning style possess exceptional motor memory and can often duplicate something after doing it once. Because of this, they also excel in art & drama, and enjoy sports &/or exercise along with outdoor activities.

To increase their success, allow them to dig really deeply into your teachings and learn by doing. “Learn, do, teach, repeat” is their motto. 

Visual & Spatial Learners

Visual or Spatial Learners

Visual & spatial learners enjoy diagrams, drawing out concepts, charts & processes. They prefer pictures, images, & mind maps to help them process information, and learn best by looking at visual concepts, creating them, & watching other people create them.

They have incredible spatial awareness & senses of direction, and can easily visualize objects, plans, & outcomes. 

They are often very creative &/or artistic and have what is considered a “good eye.” They also excel at using maps & rarely get lost.

To increase their success, use less text in your presentations unless it serves to amplify your pictorials & infographics, and when words are used, try to highlight the keywords in color. 

Vision boards are an effective way for these learners to visualize concepts, goals, etc.

Logical & Mathematical Learners

Logical or Mathematical Learner

Not surprisingly, those with this learning style are good with numbers, pattern recognition, grouping & classification, and deducing the relationship between numbers. They tend to enjoy strategy games & brain teasers, and are adept at performing complex calculations. 

They also excel at planning agendas & itineraries, and creating procedures for future use, after coming up with a solution to a problem.

These learners like to classify & group information together to better understand it, and they find a statistical study more appealing than analyzing literature or keeping a journal.

Additionally, they have a deep desire to understand the reasons behind everything.

To increase success in internalizing new information for logical learners, be sure to share the fundamental concepts of a topic with them, as opposed to simply highlighting fun facts, because they are highly analytical & tend to look at every problem from a deeper perspective.

Social & Interpersonal Learners

Social or Interpersonal Learner

These learners have a strong preference toward groups & collaboration, prefer direct involvement with others in group projects & socializing after work or learning, and are stimulated by dialog, so they may seek out feedback from coaches, mentors, instructors, & peers.

They like to bounce ideas off of others, work through issues in a group, and value cooperation over competition, so if they play a sport, it’s usually a group sport. They may also enjoy participating in activities, such as speech, drama, & debate teams.

They tend to be great listeners & mediators who are good at resolving conflicts, so they are often trusted by others to give advice.

To increase success for social learners, allow them the freedom to survey, sound board, & collaborate with others. Group activities & programs are ideal for these learners to immerse themselves in the learning experience. 

Solitary & Intrapersonal Learners 

Solitary or Intrapersonal Learner

People with this learning style can also be visual, auditory, kinesthetic, linguistic, logical, naturalistic, or a combination of more than one of these. For example, I’m an intrapersonal learner who leans toward kinesthetic, but actually utilizes all the learning styles in almost equal measure depending on the situation, as it turns out. 

Solitary learners are quite often autodidacts who are self-motivated, highly independent, introspective, and private. We spend a good portion of our time on self-analysis and require a lot of self-reflection.

We tend to struggle in large crowds & noisy rooms, and are usually socially introverted. (But not always. I’m an ambivert.)

We also have excellent self-management skills, at least partially because we like to set goals and make plans. We also tend to journal, write, and record our personal thoughts & events as a way to improve ourselves.

To increase success for those of us with this learning style, respect & nurture our independence & give us space to learn in our own way, but make yourself available to us when we need a little guidance. Check in with us periodically, but don’t hover. Encourage collaboration, but don’t emphasize it.

Naturalistic Learners

Naturalistic Learner

Those with this learning style learn best through careful analysis & observation, and they seldomly take anything at face value.

They will often go the extra mile to experiment with newly-mastered concepts, and they like to immediately apply new skills in real life after grasping the theoretical aspects of a topic. 

These types of learners categorize & catalog information easily, enjoy exploring outdoors, notice even subtle changes in their environments, and often dislike learning unfamiliar topics with no connection to nature.

To increase their success, give naturalistic learners the freedom to explore everything that can help them make sense of a concept. If they fall down a rabbit hole, as they sometimes do, be available to pull them out & help them get grounded again.

And those are the eight learning styles in a nutshell. Which one resonates most with you?

CONTINUE TO PART 2 to learn how to create & repurpose your content using the 8 learning styles in less than 3 hours each week!

Feel free to join my free Facebook group to watch the video training I did on this! (Please be sure to answer the three membership questions so you’ll be approved.)

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elle

Pragmatic dreamer & founder of d6Collab; online business strategist, coach, & mentor; web designer & front-end developer; WordPress expert; & hurricane in general, known as elle. I empower YOU to build, grow, & SCALE your business using the simplest, most effective & aligned methods, so you can create the time & financial freedom you need to change the world!

elle.d6collab.com/

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